CHALLENGE:
How do you get more people to plant more trees?
SOLUTION:
You create a 6 foot tall Treeless Squirrel — who walks the earth like “Kung Fu,”
encouraging people to become tree lovers.
encouraging people to become tree lovers.
Treeless Squirrel sole purpose was to become "Smokey Bear" for tree lovers.
EXECUTIONS:
Advertising / Branded Content / Brand Identity / Brand Strategy / Collateral / Merchandise / Social / Web
Advertising / Branded Content / Brand Identity / Brand Strategy / Collateral / Merchandise / Social / Web